A new twist for the guests of GCFW 2012

A refreshing new twist for the guests of GCFW 2012.

GCFW HQ are proud to announce 28BLACK as a majoring sponsor to the prestige list of  supporters for 2012. 28BLACK is an elegant beverage that embodies everything we wish for GCFW to represent; from the sexy design to the meticulous attitude of production, this is the perfect addition for GCFW aka the full package.

“28BLACK stands for premium – in the sense of premium not being a label but rather the highest ambition to do things differently and better. Providing top quality of ingredients and design reflects the credo of CALIDRIS 28. For that, the unity of quality, taste and aesthetics is the key.”

Basically, it’s an all natural, acai based energy drink that aligns with the fashion market; sponsoring not only New York and Miami Fashion Week but providing backstage product for models at flagship store openings and not to mention the Summer Chateau Party, where guests included the Kardashians, Jessica Alba and the Twilight cast.

Ala` shake it. stir it. serve it in a cocktail or have it on its own. either way it’s the perfect FW accessory.